At GOODS, we remain firm believers in a tactile, hands-on approach to menswear. While we embrace the convenience of our digital store, we find something increasingly special in the physical experience of discovering a garment. This affinity for the analogue led us to launch the first edition of Goods Paper, and we are pleased to introduce Edition No. 02. In a world that moves at a relentless pace, we feel it is essential to pause and celebrate the slow, methodical processes that define our industry.
We have refined the format for this second outing, expanding the publication to include two distinct articles that delve deeper into our philosophy. Leanne Cloudsdale, whose career includes work with Margaret Howell, Rimowa, and Vitsœ, provides an outside perspective on our own collection. She explores the subtle evolution of our identity and the considered thinking behind our recent rebranding, examining how we maintain our core values while adapting to a changing landscape. Her insights offer a forensic look at how we balance heritage with a modern sensibility.
