Auralee

We first encountered Auralee during a trip to Tokyo and Kyoto in early 2019. The brand’s philosophy resonated immediately, leading to a partnership that brought the Japanese label to the shelves at GOODS shortly after. Founded in 2015 by Ryota Iwai, Auralee produces every garment in Japan using textiles sourced globally. Iwai focuses on technical construction and textile development, resulting in clean silhouettes designed for daily utility. These pieces rely on the integrity of the raw materials and precise Japanese manufacturing to speak for themselves.