November 10, 2016

Jeppe is a long time customer and supporter of Goods. He’s also a good friend of ours, and one whose creativity has spawned several collaborative projects with likeminded people and companies over the years. This time it looks like he’s really hit the nail on the head with the kitchen-design firm Reform which he founded two years ago. Having seen an impressive growth during the first couple of years the company, in which, the company has already collaborated with high profile architecture firms like BIG and Norm Architecture for their integrated designs. Read more about this treasured customer below, his ideas and thoughts on life, and where to go for a run if you find yourself in Østerbro.

Tell us a bit about yourself, your line of work and about Reform

I’m actually educated within the field of  economics and marketing, which I hold a Masters degree in, so much more to do with math than design for me really, but I’ve always been interested in design, especially furniture design, which is why - a couple of years ago - I took a basic class as a cabinet maker. Before I started Reform along with my partner Michael, I worked as a marketing manager and later as a business developer in a Danish company, while I was also a partner in a small design and manufacturing company called Furnish. Today I work as the CEO at Reform, where I take care of the daily operations and especially the creative part of the business, which is by far the most fun:-) Reform is a design company that wants to change the kitchen industry and the way we buy kitchens today. We collaborate with the best designers and architects to “hack” IKEA's cabinets. This combination makes it possible for our clients to get an affordable designer kitchen – and that’s our finest mission and the thought always at the forefront of our innovational approach and process.

 
What is your most important source of inspiration?

In general I find inspiration through inspiring people. I like to meet people who have a story to tell, it doesn’t have to be a story about climbing Mount Everest or a story about building a million dollar business though, for me, as long as people are passionate about their lives and what they do with and want to share their story, then I'm happy :-) 

 
What and who inspires the way you dress?

I don't know if I'm inspired by a specific thing or person, but I have always been drawn to the classic english style, with a classic desert boot and a Mackintosh jacket, combined with a more sporty casual look as seen on the Football terraces in England. I can actually be a bit schizophrenic in the way I dress - for instance - one day I can be really well dressed with a shirt and a nice jacket and the next day a cap and sneakers.   
What’s your favourite occupation at the moment?

Work and kissing:-) 

 
What’s your favourite place in Copenhagen?

I've always been drawn to the harbour at Nordhavn - I love the containers and the old industrial buildings - it arouses my curiosity and gets me thinking. And if you go far enough out, you come to the old and very small harbour, which has it's own life with small container houses and barracks - In the summer I always run all the way out to the harbour and then jump in the ocean. 
 
Would you like to recommend something?

Besides Goods :-), I would recommend Design museum Danmark, maybe go there on a Wednesday and stay until late and have dinner at Cafe Klint. Or go to one of my favourite places, the furniture designer Finn Juhl's actual home next to Ordrupgaard - There is a really special vibe in that place.





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Goods Online Size Conversion
Brands XS S M L XL XXL XXXL
Our Legacy 44 46 48 50 52 54  
Zanone   46 48 50 52 54 56
Salle Privée   46 48 50 52 54  
OrSlow   2 3 4 5    
Folk   2 3 4 5 6  
Drakes   38 39-40 41-42 43-44    
Mackintosh   38 40 42 44 46  
Traditional WeatherWear   38 40 42 44 46  
Bresciani   39-40 41-42 43-44 45-46    

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고객 여러분께
저희는 한국에서 많은 주문을 받고 그것들을 신속하고 효과적인 방법으로 처리하고 있습니다. 고객 여러분께서
주문을 하시게 되면 FTA 협정문구가 포함된 상품 명세서를 이메일로 받으시게 됩니다.
저희는 한국 고객 여러분들에게 매우 감사하게 생각하고 있고 고객 여러분들이 Goods에서 가능한 한
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FTA란?
대한민국과 유럽연합간의 자유무역협정(FTA). 유럽에서 생산되는 모든 제품(예: Common Project shoes,
Andersen-Andersen knits 및 기타 여러제품)은 대한민국 세관에서 관세가 적용되지 않는다는것을 의미합니
다. 저희는 항상 고객이 주문하신 제품을 배송하기전 FTA 협정문구가 포함된 청구서 사본을 보내드립니다. 단,
한국으로 배송되는 모든 제품은 부가세 별도입니다.
배송 및 결제
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감사합니다.
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