After university, their lives took them in different directions, as Giovanni stayed in Milan - working as both an in-house (for several venerable companies) and freelance product designer, while Simone moved to London to do freelance work in product- and graphic design.
Some years later however, they met up again and started talking about their shared passion for watches. And on the basis of one of these discussions, they decided to found Unimatic. First off, it was merely as a research project to see if it was possible to create a product, in which, they'd be able to embed their vision for watchmaking whilst simultaneously upholding their high standards of quality. Thus, they started small with just one item, the Modello Uno U1-A. All of their focus then went into the quality of this one watch and the execution of its design.
We asked Giovanni a few questions. See what he has to say below.
What sparked your interest in watches?
Why did you decide to take the plunge and start your own watchmaking company?
After finishing our first model, we thought we had a product which was both beautifully designed and felt had given us some good ideas to start with, we also felt confident that we could potentially obtain a very interesting quality and price level.
What’s your most important source of inspiration?
Do you see any relation between clothing design and watch design?
Where do you guys see Unimatic in 5 years time?
We think our collector base can grow: and we in turn want to reward them by giving them the best money can buy, as we would like to continue having friends as customers. Or customers who are closer than customers - more like friends.
What’s your relation to Goods and Kasper?
We receive a lot of requests from all over the world to retail our products, but also on this aspect of the business, we are focused on quality and not quantity: Goods is a reference point of sale for us - a benchmark which we hold other retailers up to - if you like.
What’s your favourite place in Copenhagen (if you’ve been to Copenhagen and have a favourite spot)?
Besides this, I've been to Copenhagen a couple of times: it's a beautiful city, but my best memories are to do with the beautiful Danish girls, they belong - like Goods - at the very top of the world.
Do you want to recommend something? Could be anything.