Clothing is something that I value and appreciate - to me it is about balancing comfort, style and personality.
What is your most important task in life and in your work?
My life and work is one - I love what I do for a living so to me I don’t really see it as work - more like a privilege to live out my passion in life.
My task is to make a difference to the world - I want to create concepts, experiences that last for generations to come - concepts with a coherent approach and strong reason for being!
You’re a frequent traveller, with many sojourns to Japan, what is it that specifically draws you there?
Yes I do travel a lot and I am in Japan almost every second month.
I have been drawn towards Japan since childhood - I just love the people and the culture.
Japan has everything. It is really a place of opposites - it is complete balance like black and white, Ying and Yang, sophisticated and corny, beautiful and ugly, advanced and traditional, the future and the past - Japan is the culture of the big contrast.
And then the people are funny, lovely, respectful etc..
What is your relation to the GOODS store and Kasper?
Kasper is a cool guy with integrity - I like that about him a lot. He follows his vision and his gut not whatever trend is going around at any given time.
I am both a customer of GOODS and we also have a relationship as friends.
What’s important to you when you buy clothing?
I like when things are curated and bespoke - as in the sense of valuing quality and craftsmanship - to me it is not about trends but about personality and having the guts to stand out from the crowd!
What’s your favourite place in Copenhagen?