December 14, 2014

Menswear designer Peter Simonsson is the man behind the brand The White Briefs. Based in the southern part of Sweden, he founded the conceptual underwear brand in December 2009 and has since stayed true and honest to his original idea and inspiration: creating compelling garments for everyday use. The White Briefs label has, since its inception, grown to a global brand and has enjoyed prestigious collaborations with both Nick Wooster and Fantastic Man.

What is your most important task in life and in your work?
Get down to and identify the things you love and do them with all you’ve got in you.

What is your most important source of inspiration in your work and or life?
French complexity, English manners and general preciseness. Francis Bacon is one of my favorite artists, his incredible feeling for mood and feel still evokes fascination and great feelings in me. Arthur Russell, Steve Reich and Max Richter are daily in the room, obviously not so close as my family, who give me a lot of inspiration - all the time.

What is your favorite occupation at the moment?
I am currently developing a collection for the new season ahead as well a new extensive collaborative collection, A collaboration that will take the brand to a higher-end segment. The process for the moment is very up in the air, which thrills me.

What is your relation to Goods and Kasper owner of Goods?
The passion and attentiveness Kasper has in his profession matters in retailing today and makes curating a shop relevant in its feel and the overall lifestyle it portrays – one which I as a curious consumer become engaged. We have been working together for a while now, and our personal relation is growing in tune with our business relation.

What makes your partnership with Goods relevant for you and your business?
l think we share the same mindset of understanding the importance of quality, aesthetics and service.

What’s your favorite place in Copenhagen?
l very much like Kongens Have, the stroll from the City through the beautiful garden is very pleasant. The area around Dansk Arkitektur Center with all the canals are great and having a nice dinner at restaurant No.2 is not too bad either.

Do you want to add anything?
I would like to ask Kasper to be included in our new document, ”The personage” by The White Briefs coming out next year. l hope he says yes!


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Goods Online Size Conversion
Our Legacy 44 46 48 50 52 54  
Zanone   46 48 50 52 54 56
Salle Privée   46 48 50 52 54  
OrSlow   2 3 4 5    
Folk   2 3 4 5 6  
Drakes   38 39-40 41-42 43-44    
Mackintosh   38 40 42 44 46  
Traditional WeatherWear   38 40 42 44 46  
Bresciani   39-40 41-42 43-44 45-46    




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고객 여러분께
저희는 한국에서 많은 주문을 받고 그것들을 신속하고 효과적인 방법으로 처리하고 있습니다. 고객 여러분께서
주문을 하시게 되면 FTA 협정문구가 포함된 상품 명세서를 이메일로 받으시게 됩니다.
저희는 한국 고객 여러분들에게 매우 감사하게 생각하고 있고 고객 여러분들이 Goods에서 가능한 한
쉽고 편안하게 쇼핑을 하실 수 있도록 노력하고 있습니다.
대한민국과 유럽연합간의 자유무역협정(FTA). 유럽에서 생산되는 모든 제품(예: Common Project shoes,
Andersen-Andersen knits 및 기타 여러제품)은 대한민국 세관에서 관세가 적용되지 않는다는것을 의미합니
다. 저희는 항상 고객이 주문하신 제품을 배송하기전 FTA 협정문구가 포함된 청구서 사본을 보내드립니다. 단,
한국으로 배송되는 모든 제품은 부가세 별도입니다.
배송 및 결제
3500 DDK 또는 그 이상 주문시 무료 배송됩니다. 모든 패키지는 Fedex를 통해 배송됩니다.
쉽고 원할한 거래를 위해 페이팔 이용을 해 주세요.
모든 제품의 원산지 국가가 의심이있는 경우 또는 다른 질문이 있을경우 고객 센터에 문의 해 주시기 바랍니다.

Für unsere deutschsprachige Kundschaft.

Wir schätzen unsere Kunden aus dem deutschsprachigen Raum und wir möchten es
Ihnen so einfach wie möglich machen bei Goods einzukaufen.

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mit unserem Versandpartner Fedex können wir Ihnen Ihre Bestellung innerhalb weniger
Tage nach Hause oder an den Arbeitsplatz liefern. Versand ist kostenlos in ganz December für Deutschland, Österreich und der Schweiz!

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Viele Grüße