Long time friends Rikke Rasmussen and Stine Grouleff Skjoldborg were among the first to establish themselves in the area of Østerbro, with their Moshi Moshi clothing store. Østerbro is the same area of Copenhagen where Goods is also based, and ever since we opened, Rikke and Stine have both been very supportive and welcomed us into the local style community.
The main Moshi Moshi store on Dag Hammarskjölds allé where it all started has now grown into several stores with different concepts, as well as their own clothing production and a fully equipped franchise concept. At Moshi Moshi, they combine Nordic minimalism with an eye for classic precision in all things womenswear. Here you’ll find brands such as APC, Forte Forte, Isabel Marant and many more. Their main focus is quality and their aim is for you to find pieces that you’ll want to use for years. Timeless and exquisite are keywords to their ethos!
Moshi Moshi Shoes is the little sister of their main store. It’s a shoe store that, just as Moshi Moshi, carries goods that are both classy and wearable. They have brands such as Isabel Marant, Pura López and Repetto. Repetto has actually created a stiletto in shiny black, which is especially made for, and can only be found at Moshi Moshi Shoes.
Moshi Moshi Mind is their most recent project, which has grown from one to five stores in a relative short space of time. The first Moshi Moshi mind sits next to their original one here in Østerbro. The approach is slow shopping for the mellow modern life. You’ll find more relaxed after work clothing and a range of wellness and beauty products as well as tea, music and books. What they’re striving for here is essential and tranquil simplicity, quality and well-being and we think they’re doing a very good job of it indeed!
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