A.P.C. was founded in Paris in 1987 by designer Jean Toitou and stands for 'Atelier de Production et de Creation'. A.P.C. have become famous for their minimalist designs and immensely distinct take on classic wardrobe essentials. Clean lines, simple patterns and sturdy nice-fitting selvage denim jeans have all become the brand's signature features, this - coupled with immaculate fabrics and quality of product - make them one of the most trustworthy and dashing brands around. All things that we’re very fond of in Goods and are thus happy to welcome A.P.C. through the shop doors.